You're Here for a Reason
You’re scaling. Or shifting. Or Stuck.
Your teams are working hard, and yet something’s just not clicking. You need next-level solutions to solve complex business challenges, but the path forward isn't clear.
This is where I come in.
I'm Kris Krava, a strategic design leader who cultivates teams, enables innovation, and ensures our solutions fuel business growth. I join your team as a player-coach - not as a vendor with overhead, not as a consultant who delivers a deck and wishes you luck.
Everything’s On The Line
Sprawling Complexity
You're at another strategic inflection point - scaling teams, navigating transformation, facing competitive pressure, turning vision into reality. You're in fintech, healthcare, enterprise SaaS, or ecomm, where challenges are complex, stakes are high, and mistakes are incredibly expensive.
Relentless Pressure
Your team is too busy putting out fires to look ahead. Product is trying to catch up. Design is stuck in production mode, no time to explore. Engineering needs mockups, but is also running at capacity. Meanwhile, stakeholders demand results. You have a vision, but defining & executing a new strategy across business, product, design, and engineering feels impossible.
You Need Help, Yesterday
Hiring full-time strategic design leadership is beyond your budget. Meanwhile, agencies promise the world, pitch their A-team, and staff from the bench. You need agency level expertise, a true partner - without the theatre, bloat, or fees.
This is when leaders call me.
I Work Differently
Your strategic design partner and professional confidant.
I'm a hands-on player-coach cultivating teams while delivering business results. I coordinate across stakeholders, guide research, transform vision into strategic frameworks, design experiences, lead usability testing, and mentor your people.
I advocate for dual-track continuous discovery - research, strategy, and testing run in parallel with delivery. We make room for conceptual design while ensuring the development engine remains fed. This evidence-based approach unlocks innovation, validates solutions, and ensures on-time delivery excellence.
I'm flexible in how I work with you, adapting to your challenges, timelines, and budget realities. Strategic advisory, embedded leadership, or hands-on design, prototyping, and usability testing - only ever providing exactly what you need.
Vision.
Execution.
Results.
You get measurable business results - recent clients saw 50%+ revenue increases, 750% program budget growth through demonstrated ROI, teams scaling from 5 to 50+ people.
But equally important: your teams develop new capabilities, leaders emerge through mentorship, and organizational confidence compounds beyond my engagement.
Strategic clarity enables rapid innovation and execution. Org alignment clicks into place. We eliminate delays and ship with confidence. Customers become advocates. Leadership asks "How did you do this?" Meanwhile, I just love seeing teams thrive.
"Day 1 - you were really conscious of and advocating for the right processes to get to the outcomes we needed. As our strategic design lead, I felt like we got a really good sense of the optimal approach and you elevated the entire way we worked."
Maxwell Hardy | Director, Product Management | American Express
How It Begins
Are we a good fit for working together?
Let’s talk - an easy conversation about where you are, where you want to be, and whether a strategic design partner makes sense for you and your business. In the least, I’m happy to point you in the right direction.